SalesFitRx BLOG

SOCIAL SELLING RESOURCES FOR BUSY SALES PROFESSIONALS ::: FSG LINKS

Social_Selling_5_-_361_shadowThis week’s list of links focuses solely on social selling (a.k.a. social sales, social media sales, or that social media thing I need to do more effectively).

Return to our blog daily and be sure to visit here every Friday for my Friday Sales Growth Links feature where I filter online resources to help you grow in your sales career.

Be sure to bookmark and explore our Friday Sales Growth Links archives as well.

SOCIAL SELLING RESOURCES :::


jorgen_117x117_shadowLink Humans Blog

How to Master Social Selling with Tim Hughes of Oracle
I discovered this at @SocialSalesLnge: Director [and “Lord of the Dance”] at @linkhumansJörgen Sundberg(@jorgensundberg) , recently recorded an extremely interesting interview with social selling expert Timothy Hughes (@timothy_hughes). I really like that you can take in the content via the 25-minute-long podcast, by reading an abridged transcript of the conversation, or by getting the highlights via the embedded SlideShare presentation (only 13 slides)…all through the link above.

KEY QUOTE: [There are a few dozen key moments I could choose from this podcast; I cannot merely choose one.]

If necessary, play the podcast in the background while you’re working. Just make sure you take it in somehow, then share it with a colleague. #goldmine

[Reading Time: 10:00+]
[Podcast Listening Time: 24:55]

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Henry_Nothhaft_Jr_115x115_shadowGIGAOM Research

From Likes to Leads: The New Metrics For B2B Social Selling
Founder and CEO of @trapit,  Henry Nothhaft Jr. (@henryhank) put together this timely article. My favorite section is in the second half of the piece when the author lists bullet points about “what skills and understanding the new social seller will require.”

KEY QUOTE: “The companies that are realizing this new marketing and sales overlap now, and genuinely fostering the authenticity of those social efforts and relationships, are positioned to lead this new channel. And those companies will be the ones to define the terms and metrics for success as social selling rapidly evolves.”

Effective and sustained social selling doesn’t happen by dumb luck. You need to intentionally grow in the various tactics making up this trend [which currently has no end in sight]. #leadthesocialsellingcharge

[Reading Time: 6:00]

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Emma_Snider_115x115_shadowHubSpot Sales Blog

The 15 Worst Twitter Blunders Salespeople Make
HubSpot Sales Blog writer, runner, dancer [and podcast addict] Emma Snider (@emmajs24) is back in my list of links with this valuable list every social seller needs to review.

KEY QUOTE: “Overwhelming to some and essential to others, Twitter has become a valuable sales tool on which to engage prospects, research industries, and keep up with relevant news. In fact, a recent study showed that more salespeople use Twitter in their daily processes than do LinkedIn.”

Don’t spend all of your time on LinkedIn [as great as it is] when Twitter can also be panned for prospecting gold. #dontblundertoday

[Reading Time: 5:00]

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Jose_Sanchez_115x115_shadowSales for Life Blog

[Infographic] How To Prospect On LinkedIn In 20 Minutes A Day
Director of Marketing at @mysales4lifeJose Sanchez, highlights some easy and effective ways to slim down the time you spend doing social selling activities on LinkedIn each day.

KEY QUOTE: “Your LinkedIn success does not depend on the exact amount of time you spend on the platform. The key is how you spend your time and the quality of your network and Groups.”

Make the most of your time, all of the time. #makeitcount

[Reading Time: 1:30]

>>  Read past posts about Social Selling  <<

>>  Read past Friday Sales Growth Links posts <<

 

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