This week’s list of links focuses solely on social selling (a.k.a. social sales, social media sales, or that social media thing I need to do more effectively).
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SOCIAL SELLING RESOURCES :::
Link Humans Blog
How to Master Social Selling with Tim Hughes of Oracle
I discovered this at @SocialSalesLnge: Director [and “Lord of the Dance”] at @linkhumans, Jörgen Sundberg(@jorgensundberg) , recently recorded an extremely interesting interview with social selling expert Timothy Hughes (@timothy_hughes). I really like that you can take in the content via the 25-minute-long podcast, by reading an abridged transcript of the conversation, or by getting the highlights via the embedded SlideShare presentation (only 13 slides)…all through the link above.
KEY QUOTE: [There are a few dozen key moments I could choose from this podcast; I cannot merely choose one.]
If necessary, play the podcast in the background while you’re working. Just make sure you take it in somehow, then share it with a colleague. #goldmine
[Reading Time: 10:00+]
[Podcast Listening Time: 24:55]
From Likes to Leads: The New Metrics For B2B Social Selling
Founder and CEO of @trapit, Henry Nothhaft Jr. (@henryhank) put together this timely article. My favorite section is in the second half of the piece when the author lists bullet points about “what skills and understanding the new social seller will require.”
KEY QUOTE: “The companies that are realizing this new marketing and sales overlap now, and genuinely fostering the authenticity of those social efforts and relationships, are positioned to lead this new channel. And those companies will be the ones to define the terms and metrics for success as social selling rapidly evolves.”
Effective and sustained social selling doesn’t happen by dumb luck. You need to intentionally grow in the various tactics making up this trend [which currently has no end in sight]. #leadthesocialsellingcharge
[Reading Time: 6:00]
HubSpot Sales Blog
The 15 Worst Twitter Blunders Salespeople Make
HubSpot Sales Blog writer, runner, dancer [and podcast addict] Emma Snider (@emmajs24) is back in my list of links with this valuable list every social seller needs to review.
KEY QUOTE: “Overwhelming to some and essential to others, Twitter has become a valuable sales tool on which to engage prospects, research industries, and keep up with relevant news. In fact, a recent study showed that more salespeople use Twitter in their daily processes than do LinkedIn.”
Don’t spend all of your time on LinkedIn [as great as it is] when Twitter can also be panned for prospecting gold. #dontblundertoday
[Reading Time: 5:00]
Sales for Life Blog
[Infographic] How To Prospect On LinkedIn In 20 Minutes A Day
Director of Marketing at @mysales4life, Jose Sanchez, highlights some easy and effective ways to slim down the time you spend doing social selling activities on LinkedIn each day.
KEY QUOTE: “Your LinkedIn success does not depend on the exact amount of time you spend on the platform. The key is how you spend your time and the quality of your network and Groups.”
Make the most of your time, all of the time. #makeitcount
[Reading Time: 1:30]
>> Read past posts about Social Selling <<