FRIDAY SALES GROWTH LINKS
I want to steer you toward some powerful resources this week to grow you in your B2B content marketing efforts.
These experts know what they’re talking about when it comes to this popular topic, and I believe they can shortcut some important lessons for you to help save you time in improving your content marketing and social selling ROI sooner than later.
Return to this blog daily, especially every Friday for my Friday Sales Growth Links feature where I filter online resources to help you grow in your sales career.
Be sure to bookmark and explore our Friday Sales Growth Links archives as well.
EFFECTIVE CONTENT MARKETING TIPS FOR B2B SALES PROFESSIONALS :::
Content Marketing Institute
B2B Content Marketing: 2015 Benchmarks, Budgets & Trends [North America]
This blog post from CMI founder Joe Pulizzi (@JoePulizzi) gives you the highlights, but you’ll definitely want to download and review this annual @CMIContent resource if you’re currently using content to build your B2B client relationships.
And, if you’re not using content yet, this is a great place to start understanding what your peers are doing and how they’re doing it.
KEY QUOTE (from the full report): “If we had to pick one key theme that has emerged from this year’s B2B research, it would be this: If you want to be more effective at content marketing, document your strategy.”
You can’t easily and successfully repeat [and train others about] what’s worked for you if your process isn’t documented. #ContentGrowsRelationships
[Reading Time of This Post: 4:30 minutes]
[Reading Time of the Full Report: 30:00+ minutes]
5 Teaching Theories That Will Improve Your Educational Content Marketing
Freelance writer, artist [and private pilot] Julie Neidlinger (@julieneidlinger) created this deep dive post about how we in the sales industry can borrow from the educational field to gain effectiveness. The post includes the option to download a related guide.
KEY QUOTE: “Your educational content marketing, after all, is strongly about teaching people. Knowing a bit about educational theories will improve your content marketing. Let’s take a look at the different ways people learn, and how you can tap into that.”
Time to get back in the classroom. #LearnMoreEarnMore
[Reading Time: 10:00 minutes]
Content Marketing Institute
10 Habits of Highly Effective B2B Content Marketers
Also From @CMIContent: CEO of Fresh Perspective Copywriting Rachel Foster (@CopywriterTO) wrote this very practical article. The 10 highly effective habits come from 10 highly effective content marketing experts.
KEY QUOTE: “86% of B2B marketers use content to attract and retain customers.”
Copy the habits of those who’ve gone out and succeeded before us. #10x
[Reading Time: 7:30 minutes]
Here’s How ‘Boring’ B2B Businesses Can Get Customers Emotionally Connected to Their Content Marketing
Daniel Newman (@danielnewmanuv) is the CEO of @Broadsuite. In addition to being a contributor to @Huffpost @Forbes, this is one of his recent articles for @Entrepreneur.
Don’t believe the hype that using hype (i.e. hyperbole related to features and benefits) is the way your buyers want to become educated about you and your brand. There are a lot of great research results in this one.
KEY QUOTE: “…when it comes to the “boring” B2B industry, we are prone to assume that B2B customers are driven only by logic, facts and ROI, to the point of being almost emotionless. This is only a half-truth. And if you continue to build your marketing strategies around this half-truth, you’re doing yourself and your brand a disservice.”
Learn how to think P2P, instead of traditional B2B, to make a significant impact on your sales numbers. #NotJustTheFacts
[Viewing Time: 3:00 minutes]