The effectiveness of sales techniques can vary between industries and gatekeepers, but there’s nothing quite like the backing of hard numbers and figures.
Using the latest statistics and research data to back your offer will greatly improve the effectiveness of your sales pitch.
Sales professionals have a lot to gain from using statistics and research data. It brings together context and presentation options into the mix to solidify your customer’s business opportunities and return on investment.
Here at SalesFitRx, I understand that sales pros are always on the move and don’t have the time to conduct surveys or manage data points. Which is why I’ve created a list of 3 research groups to follow on Twitter for access to the latest research across a multitude of industries:
Sirius Decisions makes actionable intelligence and guides on topics pertaining to B2B Marketing, Sales, and Product Leaders who want to drive the growth of their business.
Sirius Decisions uses holistic methodologies in their research, observing every facet of complex systems to find the true flow of a business process.
The group creates fact-filled blog posts, slide decks presentations, and webinars to showcase their findings. This variety in display options makes it easy for salespeople who need to understand complex issues information quickly.
Sirius Decisions posts frequently on their Twitter page with an average of 5 postings a day. They keep their Twitter followers in the loop of their upcoming massive research projects and worldwide webinar sessions.
Aberdeen Group covers a wide range of industries and topics with a focus on the business practices that gives top performing companies. The group reviews the effectiveness of specific techniques, tools, organizational decisions, and business focuses for a comprehensive assessment on what works.
Research conducted by the Aberdeen Group comes in the form of highly-detailed white papers. Aberdeen Group is also transparent in the way that they conduct their research, providing multiple perspectives in how to interpret data sets given by companies.
The group’s research is perfect for salespeople who want an in-depth understanding of tools and business practices that have proven to work in the field by top performing companies.
Aberdeen Group is highly active on their Twitter page with nearly 10 postings a day. The group also responds to questions and comments tweeted to them, making them one of the more interactive groups on Twitter. The majority of their tweets are links to their latest research, keeping followers well informed on the most successful best practices.
Forrester Research is one of the largest research firms on Twitter with over 328 thousand followers. The group focuses their research on Marketing & Technology business processes.
Forrester Research gathers data from more than 500,000 consumer and business leaders worldwide for massive annual surveys and industry-wide research projects.
The majority of Forrester Research’s information comes in the form of reports with less emphasis on narratives and more on compact factoids. Forrester Research specializes in business performance analysis for unexplored opportunities. Their information is better suited for decision-makers and managers who are looking for new potential to growing business.
Forrester Research publishes over 10 posts on their Twitter page a day. Forrester Research also actively publishes detailed visuals with nearly 3 image postings a day from their speaker series and events.
Keeping well informed on the happenings of your clientele’s industry trends is a solid business practice for any level of salesperson. Not only does it strengthen your sales position, but it allows you to tune your strategy directly to the needs of the customer.
Contact me today to learn more about how to find more selling time, through award-winning technology, in your weekly schedule: Karl.Gustafson@salesfitrx.com