Are you willing to undo major perceptions and rewire your understanding of your role in sales?
Here’s the catch: You’ll need to try something new.
If you do the same things in the same ways and you’ll generally get the same results, right? What if you’re one of the ones who is always wanting to improve and will try new things in order to achieve greater results?
Is that you…or, could that become who you are? That’s one thing about advertising you can control, how much you develop and grow as a sales professional.
Bill Caskey (@billcaskey) has put together a very interesting proposal around the concept of “the flower and the bee” in his recent blog post, “The One Thing That Will Change Your Sales World.”
The ‘flower and the bee’ phenomena goes like this: in nature the flower must pollinate itself. It sits there waiting for the bee (one of the many ways pollination happens) to pollinate it. The flower does not labor, nor does it stress about bees showing up. Bees, on the other hand, are scurrying about trying to find food, and pollinating the flower.
In business, sales people are typically the bees and the customer is the flower. Sales people scurry around the country looking for food.
Why does it have to be that way?
The article goes on to outline an action plan built upon the idea of constructing a very specific sales platform. This is something, he states, that “98% of people will not do.” And in my opinion, I believe he’s correct.
You may take an initial look at his 3 step plan and think you’ve heard them before, but he goes on to detail the purposes and execution of each step. Reading all of it will help you see how it’s all connected.
QUESTION ::: What’s the weakest part of your sales skill set? Would you be willing to make big changes in order to see significant growth? What would you change?
Let’s talk about it…
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2015 Guide to Sales Optimization: Restoring Sanity to Sales